About us

This is Us:

Shepherd & Schaller Ski, Snowboard, Bike, Water Sports, Outdoor, Clothing & Shoe shop is located in lively downtown Wausau, WI at 324 Scott Street,with a front row view of the 400 Block park. 

Our shop is just a few miles from well-known Granite Peak Ski Area (best in the midwest for skiing and snowboarding), surrounded by lakes and rivers with access to trails and nature for biking, hiking, camping, and more. 

We pack 15,000+ square feet of retail space full with the most respected brand name apparel, equipment, and accessories for whatever outdoor challenge you might take on. We scour the industry for the latest must-have items. Performance, on trend clothing & equipment from the industry's leading brands is what you'll find here!

Store Hours: 


Monday: 9:00am-6:00pm

Tuesday: 9:00am-6:00pm

Wednesday: 9:00am-6:00pm

Thursday: 9:00am-8:00pm

Friday: 9:00am-8:00pm

Saturday: 9:00am-5:00pm

Sunday: 12:00pm-4:00pm during ski season (check our Facebook page for special event hours)

Upcoming Events 

We announce our Sale Events on our Facebook Page.  Be sure to follow us on Instagram and Twitter too, to be the first to know about events, new products, and fun things happening in our awesome downtown Wausau neighborhood.

Meet Our Staff



NAME: Robb Shepherd

FAVORITE ACTIVITIES: Back country nordic skiing, alpine skiing (when I get the chance), fishing, hunting, just being outdoors.

FAVORITE GEAR: Kuhl Clothing, Volkl Skis, Marker Bindings, Salomon Boots and Skis (Nordic and Alpine), Smartwool Sweaters, Socks, Patagonia Down sweaters... did I mention Kuhl Clothing? (I love all of it!)

FAVORITE CATEGORY TO HELP CUSTOMERS WITH: Helping a family with either Nordic or Alpine skis, especially parents with young/growing Children and explaining our Dungeon Sale program( a great alternative to trade-ins).

BEST OUTDOOR MEMORY: So many, where do I start? In the beginning: spending countless hours in my Thompson Wood boat with 1957 Johnson 3.5 motor on our lake up north with my Labrador retriever fishing and exploring. (This was when I was 7-10 years old!) That boat is currently on display in the shop above the check out counters. Now, on the same lake spending time with my family, boating, fishing, waterskiing, kayaking, and relaxing.

IDEAL SATURDAY: Spending the day on the lake, or in the woods with family or friends and, of course, a Labrador at my side.

I COULD EAT _____ FOREVER: Briq’s ice cream… who am I kidding, any ice cream!!

PLACE I’D MOST LIKE TO VISIT: Normandy France, I’d love to see where Shep landed in Normandy on D-day plus 2.

INSPIRED BY: Stan Schaller and Allen “Shep” Shepherd and their legacy I’m trying to live up to. Steve Lindvall, my mentor. My staff; their energy is contagious!

FAVORITE TUNES: I’m an 80’s guy so anything 80’s, but especially the then “newer” music like, U2, the Smith’s, The Cure, INXS, Modern English, Off Broadway, Roxy Music, Tears For Fears, Etc. But also some current stuff like Carolina Liar, American Anthem, One Republic, The Fray, The Script.

PERSONAL FACTOID: As I said I’m an 80’s guy, I like the music, I graduated High school in ’81 and College in ’85. Also, I looked for many years and found my dream bike in Decorah, Iowa! A mint Honda 1986 Magna V65 1100! Scary fast, but so fun!!

MANTRA: Work hard, Play harder!!

NAME: Theresa "T" Shepherd

FAVORITE ACTIVITIES:I've never been an adrenaline junkie but I love the outdoors. I have been know to let out a squeal or two while tubing, skiing or kayaking. Reading is always at the top of my list, going for long walks with our labradors and taking care of my family. I'm everyone's mom.

FAVORITE GEAR:Patagonia Down Sweater, anything Smartwool, Prana Audrey Pant, our Perception kayaks

FAVORITE CATEGORY TO HELP CUSTOMERS WITH: Ski Clothing! I love it when customers learn that they can be more comfortable than they thought possible in cold, snowy places.

BEST OUTDOOR MEMORY: Any day with family at the lake in Northern Wisconsin.

IF I COULD LEARN A NEW SKILL/HOBBY, IT’D BE: Gardening. I'd grow vegetables and a flower cutting garden so I could fill the house and store with fresh flowers. I've never had the time or place to really try. I want to learn Spanish too.

I COULD EAT _____ FOREVER:  La Prima's chocolate chip cookies, any kind of fresh pasta

INSPIRED BY: Carol Robinson, Terre Lindvall and other generous people who smile and say little while making huge sacrifices every day.

BEST TRIP I’VE EVER BEEN ON: A wonderful week with family and friends exploring the beautiful Pacific Northwest. I had no idea how inspiring the climate and environment could be. It's no wonder residents there are so active and fit - there's absolutely no reason to ever stay indoors.

WHAT I DID BEFORE SHEPHERD & SCHALLER: Marketing, merchandising and advertising for a respected manufacturer and ad agency. I find commonalities in every role I've undertaken, and every experience lends itself to the next in some way or another. As a buyer I really respect the steps that manufacturer's have to go through to bring a product to market.


NAME: Peter Kohlmoos

FAVORITE ACTIVITIES: Bike touring, Kayak touring, Nordic skiing, Bike commuting, Mtn biking, did I say biking again?

FAVORITE GEAR: Ellis custom Randoneer bike, Perception Sport kayaks, Arcteryx clothing


BEST OUTDOOR MEMORY: Ride from Wausau, WI to Boston, MA or Kayak camping in Isle Royale for 10 days.

IDEAL SATURDAY:100mi on the bike

I COULD EAT _____ FOREVER: Ice cream

STUPIDEST THING I’VE EVER DONE: Kayaking in Lake Superior in a 14 foot kayak in 6 foot swells for 5 miles.



NAME: Bob Riordan

FAVORITE ACTIVITIES: kayaking, mountain biking, downhill skiing.

FAVORITE GEAR: either my Jackson kayak or my Scott mountain bike (a.k.a. Shadowfax)


BEST OUTDOOR MEMORY: First time paddling the Kickapoo river.

IDEAL SATURDAY: Either mountain biking, skiing, or kayaking.

HOW I’D SPEND MY LAST DAY ON EARTH: Either mountain biking, skiing, or kayaking.

FAVORITE TUNES: The Blueheels.

BEST TRIP I’VE EVER BEEN ON: Ireland/Scotland/Wales

DREAM VACATION: Whitewater Kayaking the Pyrenees or in Patagonia.


I COULD EAT _____ FOREVER: Pork Shanghai from the Pe King.

STUPIDEST THING I’VE EVER DONE: jumped off a cliff in an attempt to rescue a paddle.

THREE WORDS THAT DESCRIBE ME: Weird, loud, strange.

WEIRDEST QUIRK: I study philosophy of religion.


FAVORITE QUOTE: "In fact, the only man who truly thinks is the one who, when faced with a problem, instead of looking only straight ahead, toward what habit, tradition, the commonplace, and mental inertia would make one assume, keeps himself alert, ready to accept the fact that the solution might spring from the least foreseeable spot on the great rotundity of the horizon."    -Jose Ortega y Gasset


History of Shepherd & Schaller Sporting Goods

Arriving in Wausau not long after WWII, Allen Shepherd & Stanley Schaller decided quickly that Central Wisconsin needed a sports shop. They made a plan and put their name on it. Literally. 
 The first store, in 1949, was only a few hundred square feet. You could call it a “tiny box store.” But it was big enough for Allen Shepherd & Stan Schaller to stock what folks in the area wanted for hunting, fishing, camping, skiing, diving, bowling, athletics and all their favorite recreational pursuits. A new location up the block a few years later let them expand their offering as customer expectations grew. They had grown to become a “small box” store.
Shep’s (as the locals know us) has always been about relationships. Shep and Stan knew their customers by name and their manufacturers too. They rolled up their sleeves and served the community and the industry. In no time at all, the airmen were making their mark on the local, regional and national landscape, leading the local Rotary Club, chairing the Wisconsin Merchants Federation, and directing the National Sporting Goods Association, to name a few.
Jump ahead more than 60 years and only a few things have changed. Shep’s has refined our product mix to specialize in Outdoor products for skiers and snowboarders, paddlers and cyclists, water sports lovers, disc golfers and trend setters who follow fashion hand-in-hand with function. Repairs and rentals get a lot of attention, as well as custom orders. We’re still locally owned and family operated and as always, our team is made of enthusiastic experts who play as hard as they work. We still supporting local teams and organizations, and partner with people who get things done for the communities they serve, like Nations Best Sports, so we can bring you big-box prices with mom-and-pop service.
Call or click. Any way you choose to contact us, we promise to give the same attention to detail and down-home customer service that you can expect when you visit us at our Wausau, Wisconsin small-box store.