Shop us in downtown Wausau, WI for expert personal service and extra discounts on bundled Ski and Snowboard Gear
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Since 1949, Shepherd & Schaller has equipped generations of skiers and outdoor enthusiasts from downtown Wausau, Wisconsin.
What began with leather boots and wooden snowshoes has evolved into a carefully curated collection of alpine equipment, performance apparel, and outdoor essentials chosen for one reason: they perform when it matters.
Seventy-seven winters later, we remain committed to doing it right.
We believe:
Fit and function are foundational.
The right fit changes everything — especially in ski boots.
Equipment should elevate performance.
Every ski, binding, and layer we carry is selected for how it performs on snow, trail, or water — not how it looks on a rack.
Experience matters.
Time outdoors is valuable. The right preparation makes it better.
We are not a volume retailer.
We are a specialty outdoor store built on technical expertise, careful curation, and long-term relationships.
Over the decades, the materials have changed.
The technology has advanced.
The standards have only risen.
Our team studies product construction, performance characteristics, and fit systems so that every recommendation is intentional. When you walk through our doors, you’re working with people who ski, who hike, paddle and play outside, and who understand the details that shape your experience.
That depth of knowledge cannot be rushed — it is earned season after season.
Shepherd & Schaller remains family-owned and proudly rooted in downtown Wausau. We serve first-time adventurers, lifelong locals, competitive athletes, and multi-generational families who trust us to prepare them for their time outdoors.
We are grateful to be part of this community — and we don’t take that responsibility lightly.
Supporting local isn’t a slogan to us.
It’s stewardship.
We prioritize quality over quantity.
Performance over trends.
Longevity over disposability.
Many of the brands we carry share our commitment to environmental responsibility and durable design — because the landscapes we enjoy deserve respect.
Whether you’re building your ski setup, refining your layering system, or preparing for the next season on trail or water, our role is simple:
Guide you well.
Fit you precisely.
Equip you confidently.
Seventy-seven years have taught us that preparation is everything.
We look forward to helping you prepare for the next one.
Shop us in-person Monday-Saturday 10am-5pm at 324 Scott St, Wausau, WI, or by appointment. Reach us at [email protected] or 715-845-5432.
