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Famous outdoor brands. Performance fabrics and designs, organic and recycled materials, trend-setting life-style fashion. Shop our Wausau location for more selection.
Using high-tech, carbon-infused yarns, this KUHL base layer expertly retains or expels heat as your body demands. It's soft and lightweight with built-in odor resistance. And it's easy to layer.
Luxuriously soft, lightweight, and breathable, the DESCENDR™ Flannel is your go-to for all-day comfort and warmth. Our versatile, everyday design easily adapts to every occasion. Two securable chest pockets and a hidden interior pocket provide safe storag
Put the DILLINGR™ on your most wanted list. Luxuriously soft and breathable, this classic flannel provides versatile comfort and warmth when the temperatures drop. Two securable chest pockets and a hidden interior pocket provide safe storage.
There’s no running from the LAW™. Our exclusive, cotton/tencel blend takes flannel comfort to a whole new level. Soft, durable, and warm, the LAW™ features a classic plaid design with a modern touch. A premium fit built to last!
The EVADER™ Sweater features our ultra-soft Merino and Organic Cotton blend paired with waxed, woven shoulders for a masculine look and gear-carrying durability. Premium warmth, all-day comfort, and MOUNTAIN BORN® style that works as a cozy layer or hands
The INVIGORATR™ Merino Crew features superfine Merino, which is softer on your skin. Innovative AEROKNIT™ construction traps micro air pockets to keep you warmer without adding weight. The articulated design and flat seam construction make it the perfect
The innovative SPYFIRE® Jacket features more down at your core and less in heat-producing zones. Temperature-regulating underarm gussets release excess heat for comfort during high-energy activity. Reinforced overlays double the durability while 3D patter
Constructed from technically superior KOREKONTROL™ fabric, the KÜHL Men's AKKOMPLICE™ BOTTOM is an innovation in baselayer technology. Woven from multi-filament yarn, luxurious Italian KOREKONTROL features improved wicking performance and less moisture ab
Versatile lightweight base layer with the natural performance of Merino wool.
Performance base layer for lower output activities in cool to cold temperatures.
Weather-resistant softshell jacket for hiking and mountain activities.
A comfortable full-zip fleece climbing hoody, from warm-up to top-out.
Our iconic midweight fleece made from warm, soft 100% recycled polyester.
Performance and UPF 40+ protection for trail runs and high-output adventures.