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Famous outdoor brands. Performance fabrics and designs, organic and recycled materials, trend-setting life-style fashion. Shop our Wausau location for more selection.
The key to WADE's comfort is the special combination of flannel, bonded to a warm microfleece interior, then paired with smooth taffeta-lined sleeves for easy on and off.
The Branson stands apart with a stretch canvas outer that moves with you and a plush sherpa lining that keeps things warm and comfortable. Rugged details like a heavy-gauge metal zipper and adjustable cuffs are made to take on the elements, while the elev
Boosted with the endless perks of non-mulesed wool, this shirt jacket has texture, durability, and natural odor-resistance (not to mention it just looks damn good). An heirloom-worthy layer, this multipurpose staplewears well at the office OR doing yard w
First layer "flannel"? We got you. This lightweight shirt is an organic cotton and recycled polyester knit with a cool, vintage plaid design. Everything you love about a woven button-down, boosted with extra breathability and flexibility.
The best shirts are the ones that fit like a glove from the start and get better with every wash. Garment dyed organic cotton makes for a style that’s buttery soft but looks suave on all occasions.
All the comfort of a sweatshirt with wear-it-to-the-office possibility. This medium weight waffle layer is breathable, durable, and up for anything flexible.
Incoming: a layering flannel that you can wear solo, over a t-shirt, or under a sweater. 100% organic cotton and perfect to pack if the temps (and the venues) are going to be varied.
Hoven is a warm, cozy and rugged cable-knit sweater. Being an updated version of the Henningsvær sweater, a bestseller from our past, the Hoven is inspired by the classic fisherman’s sweater.
This full zip shacket hits all the high points - a okeo tex cerified recycled high pile sherpa fleece, and a dapper stand collar. There are two chest pockets, soft jersey knit lined hand pockets, and all the high quality trimmings that you can expect from
Relaxed fit, long sleeve shirt jacket with snap front, stand collar with recycled polyester logo jacquard tape, two chest flap pockets with button closure, single welt jersey knit lined hand pockets and adjustable cuffs, split back bias cut yoke with cent
The Buffaroni hits a sweet spot in our flannel line-up. The fabric is a light-weight 3.5oz flannel and a light brushed finish for year round comfort.
The Langley is part of the range we call "solid non-solids" . The fabric weight is perfect and the brawny herringbone weave add a splash of personality to this understated design.
You ask and you shall receive! KAVU Unicorn Farm presents this printed flannel twill button up. Available in three amazing colorways with a butter soft brushed hand and personality that can only come from KAVU. Drink up, buttercup.
Quickly becoming KAVU's star style, the Highline sweater says it all. With it's jacquard knit patterns, stand out in any crowd. 146% engineered for good times!
The INVIGORATR™ Merino 1/4 Zip features superfine Merino, which is softer on your skin. Innovative AEROKNIT™ construction traps micro air pockets to keep you warmer without adding weight. The articulated design and flat seam construction make it the perfe
Inspired by vintage ski racing sweaters, the DOWNHILL RACR™ Merino Crew is the ultimate in cold weather temperature regulation. AEROKNIT™ construction creates micro air pockets to keep you warmer without adding weight while superfine Merino is softer on y