The Atomic Hawx Prime 95 BOA W GW Ski Boots get not only an all-new cleaner shell design but a BOA® Fit System lower closure that brings comfort to a new zenith. Combined with the super effective Memory Fit heat molding system, the new BOA® design distributes pressure more evenly over the top of the foot and allows minute tension adjustment on the fly. All of the other factors that made the Prime 95 W the best-selling women's boot in evo stores are still there, so come on down and check this one out.