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Historic Shepherd and Schaller Images

Shepherd and Schaller's History We Sell Hunting & Fishing Licenses!

Wisconsin Department of Natural Resources
Visit us for all your license needs!

What were you doing when we were doing this?

Perhaps you were just a twinkle in your grandfather’s eye, or maybe you were taking the family camping or burning up the tennis court, but in 1949 we were doing what we still do best today - searching out, testing and recommending the best sports and recreation equipment available. Some of the activities we enjoyed then have lost some popularity, others have flourished and new ones have emerged. All have benefited from improved materials and technology. But the most valuable thing you’ll find at Shep’s remains unchanged – a commitment to service, value and performance from the most respected sporting goods brands in the business.

With 60 years of expertise we can help you get your tennis racquet restrung, select a new tube or wakeboard from our Water Sports department, or check out a kayak from Perception. We have tents on display to get you ready for your camping trip and our bike department is rolling with all the season’s interest in commuting, training and competing. As always, we’re busy repairing, tuning, and adjusting to keep your gear in top shape.

What else were they were doing when Shepherd & Schaller opened for Business in 1949?

  • George Orwell's book Nineteen Eighty-Four published
  • 45 rpm discs introduced
  • First Volkswagen Beetle sold in US
  • North Atlantic Treaty Organization (NATO) Established
  • First Polaroid Camera sold for $89.95
  • "Mule Train " by Frankie Laine
  • Film Twelve O'Clock High
  • Frank Sinatra starred in "On The Town" with Gene Kelly
  • Rodgers and Hammerstein debut the musical "South Pacific" on Broadway.

Inviting you to join us in celebrating our 60th Anniversary,
Robb Shepherd — President

 

Store Hours

Monday, Thursday, Friday: 9am - 8pm
Tuesday, Wednesday: 9am - 6pm
Saturday: 9am - 5pm
Sunday: Noon - 4 pm
Closed on November 27, December 25 and January 1, 2009.

Events

Stop by to tune up your current equipment or see the latest gear!

Event schedule and details.

©2006-2008 Shepherd and Schaller Sporting Goods • 324 Scott Street • Wausau, Wisconsin 54403 • 715.845.5432 • Site Map
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