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Keep the party rocking with the Franchise. Insane pop and features packed into a do everything deck. Jimmy LaRiche keeps the party rocking on his Hyperlite Pro Model the Franchise, an innovative shape that anyone can strap into and feel at home on. The continuous rocker lays the foundation for a fast board that carves and edges with ease. The Franchise features innovative Tapered Channels that narrow at the tip and tail aligning the Dual Fin Configuration to increase the board's edge hold on approach to the wake. The thinner profile of the board and reduced tip and tail width minimize swing weight for simple rotation on fl at and inverted spins. Shaped by Greg Nelson for our Franchise rider, the LaRiche pro model will provide any Wakeboarder an unforgettable ride.