
Download our Winter Flier (.pdf)

We Sell Hunting & Fishing Licenses!
Wisconsin Department of Natural Resources
Visit us for all your license needs!
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We’ve been doing it for sixty years and it still feels good.
When Allen Shepherd & Stan Schaller founded Shepherd & Schaller Sporting Goods in 1949, they never dreamed that the tradition they started would still be going strong 60 years later. Thanks to the dedication of a terrific team of expert athletes, outdoor enthusiasts and mechanical maniacs, Shep’s is still able to deliver an uncommon shopping experience backed with service and support that is simply unavailable at most shops in this new millennium.
Nothing moves us like knowing that the few minutes you invest with us results in your pastime exceeding your expectations. The research and product testing we do year-round is designed to make us uniquely qualified to recommend the equipment and apparel that will do what is promised. And we still strive to stock only the gear that delivers great value along with premium performance. Shop with us knowing that our prices are competitive and our service is superior. And if you’ll let us, we’ll be here another 60 years to make sure your kids grow up enjoying the best that mother nature has to offer, whether on a bike, skis or wakeboard, camping under the starts, or on the field, diamond or court of your choice.
Ski season is upon us, and equipment and outerwear is flying off the racks. Join the fun with a visit to our ski and snowboard departments to pick out a new ride or get a little TLC for your old reliable set-up. New this season is our Hot Box ski wax option which racers know about and appreciate but every skier can benefit from. Our back shop is busy repairing, tuning, adjusting and waxing to keep you on the trails. See you on the slopes!
Helping you play your game year after year,
Robb Shepherd — President |
Store Hours
Monday, Thursday, Friday: 9am - 8pm
Tuesday, Wednesday: 9am - 6pm
Saturday: 9am - 5pm
Sunday: Noon - 4 pm
Closed on November 27, December 25 and January 1, 2009. |
Events
Stop by to tune up your current equipment or see the latest gear!
Event schedule and details. |